It’s much easier to eat someone’s lunch than it is to steal their entire business.

by Brian Pillmore | Feb 8, 2023 | Brian's Blog

Here’s what I mean: If you’re going to compete in the banking world, you’ll never succeed trying to be the next Citi Bank.The big players will CRUSH you. What you can do is find a small part of their business and crush THEM on that 1 thing. For example: Citi...

Make more money with 0 extra effort using this 1 simple phrase:

by Brian Pillmore | Feb 7, 2023 | Brian's Blog

“What you put out is what comes back to you.” You might think it sounds a little woo woo,But it’s 100% the truth. 12 years ago I joined a big bank as a completely inexperienced sales guy. My first assignment was to go find customers. On my first day, my “buddy” that...

Which comes first:
Your product?
Or your target market?

by Brian Pillmore | Feb 6, 2023 | Brian's Blog

Ask a Marketer, Product Manager, Brand Strategist, etc. and you’ll probably get the same answer from all of them:Your Target Market. Here’s why they’re ALL wrong. Ok a little harsh… They’re just not exactly right… When it comes to creating a new financial service or...

The world is getting smaller every day.
Here’s how you can use that to your advantage in banking/finance. ????

by Brian Pillmore | Feb 3, 2023 | Brian's Blog

This hyper-connected, small world that we now live in makes it possible to source talent from anywhere to either get better talent, or similar talent for a lower cost.Sometimes you might even get both. When it comes to banking,The big players are always going to get...

3 ways that delaying a software merger – especially Core Systems – will CRUSH scaling efforts for your bank.

by Brian Pillmore | Feb 2, 2023 | Brian's Blog

1: An “interim” integration solution quickly becomes permanent2: You WILL run into more problems long-term3: It severely limits further growth Before we dive into these, let’s address the elephant in the room: Merging Core Systems sounds like the common sense thing to...