I bet it ties back to 1 thing:
People.
There are some industries where people buy on a whim with just a little knowledge about the product.
Finance & Banking – Not so much.
In theory, they aren’t complicated industries…
Manage people’s money in a way that makes them money; and makes you money.
Simple enough.
Yet so often people go to a bank for a loan and leave more confused than when they came in.
BIG words to explain simple concepts.
Lots of fine print.
Poorly explained benefits with a lackluster focus on the true cost.
All setting up customers for DISAPPOINTMENT!
I don’t know about you, but if I’m going to trust someone with my money, I want to know that they understand it well enough to be able to explain it to me like I’m 5.
If you can do that – you’ve won.
You are the person people will want to buy from.
In a world where information is limitless,
The winners aren’t those that can swindle a prospect into a uninformed purchase.
Leave that to the 1970s used car salesmen.
Winners in 2023 are those that can SIMPLIFY information in a way that helps people make their own, well-informed decision.
Are you persuading your customers?
Or do you HELP them make their own decision?
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Follow Brian on Linkedin: Brian Pillmore
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